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The Direct Selling Association (DSA) is a national business association founded in 1972 representing member direct selling companies that distribute goods and services through independent contractors (also referred to as direct sellers, distributors, consultants, managers, sales agents, and independent business operators, amongst others) directly to consumers, away from a fixed retail location.

Direct Selling companies provide an entrepreneurial opportunity where consumers can earn an income through a professional distribution channel while supported strongly by the direct selling companies.

The term "direct selling" encompasses direct selling, multi-level marketing (MLM) (also referred to as network marketing) and referral marketing. (For more information go to DIRECT SELLING | Direct Selling Explained).

Every DSA member company pledges to abide by the terms as set out in the industry Code of Conduct as a condition of admission and continuing membership in the Association. It is currently being aligned with the Consumer Protection Act and once completed will be registered with the Department of Trade and Industry.  

All direct sellers (independent contractors) are bound by the Code when representing a DSA member company.

The Code has been developed within the framework and requirements of the World Federation of Direct Selling Associations (WFDSA) World Code of Conduct.

The DSA provides a forum for Members to network with industry colleagues and provides many benefits.