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About DSA | Direct Selling | Consumer Protection

The cornerstone of the Direct Selling Association’s commitment to ethical business practices and consumer service is its Code of Conduct, which is currently being aligned with the Consumer Protection Act and once completed will be registered with the Department of Trade and Industry.

Every DSA member company pledges to abide by the terms as set out in the industry Code as a condition of admission and continuing membership in the Association. All direct sellers are bound by the Code when representing a DSA member company. The DSA Code of Conduct speaks to both the consumer seller. It ensures that member companies will make no statements or promises that might mislead either consumers or prospective direct sellers. 

The DSA Code of Conduct is enforced by an independent code administrator who is not connected with any member company. Initially, on receiving a complaint, the DSA Secretariat will do everything possible to resolve the issue. If complaints are not resolved at this level, the matter will be referred to the independent code administrator and, if required, thereafter, to an independent arbitrator.

The DSA and its member companies completely distance themselves from pyramid schemes and all fraudulent and harmful business practices

  • Direct Sellers at your home/office
  • Avoiding Fraudulent Business
  • Pyramid schemes
  • How to Identify a Pyramid Scheme
  • Ponzi schemes
  • Warning signs - what to watch out for