The DSA of South Africa is a corporate membership organisation. Companies join the DSA and senior company executives are those involved with the DSA, attending meetings and events and participating in the various committees.
Individual direct sellers (independent contractors also referred to as distributors, consultants, managers, sales agents, independent business operators and others) are not eligible for membership, but those affiliated with member companies enjoy protection of the DSA’s Code of Conduct and can be involved in some of the DSA events and initiatives.
The DSA is a self-regulating association of direct selling companies that promotes and protects the interests of its members, distributors and consumers.We are the leading ambassadors of the Direct Selling industry and proactively champion the interests of member companies who passionately create an enabling environment in which lives are positively changed in our country.
As a condition of admission and continuing membership, all DSA member companies pledge to adhere to an industry Code of Conduct (which is currently being aligned with the Consumer Protection Act and once completed will be registered with the Department of Trade and Industry) and compliance with all legislation is also essential.