Direct Selling Association of South Africa

The Direct Selling Association (DSA) is a national business association founded in 1972 representing direct selling companies that distribute goods and services through Direct Sellers (independent contractors also referred to as distributors, consultants, managers, sales agents, independent business operators and others) directly to consumers in a face to face manner away from a fixed retail location.

The term "direct selling" encompasses direct selling, multi-level marketing (MLM) - also referred to as network marketing - and referral marketing.   

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The DSA promotes industry self-regulation and engages with government and consumer organisations to ensure fair and equitable regulation of the marketplace with regards to direct selling.

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