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About Direct Selling 

Direct Selling is a business model that offers entrepreneurial opportunities to individuals as independent contractors to market and/or sell products and services, typically outside of a fixed retail establishment, through one-to-one selling, in home-product demonstrations or online.  Compensation is ultimately based on sales and may be earned based on personal sales and/or the sales of others in their sales organisations. Direct sellers are independent contractors (micro-entrepreneurs) and may be called distributors, representatives, consultants or various other titles. They may participate in various ways, including selling the products themselves or through their sales organisations, providing training and leadership to their sales organisations, referring customers to the company and purchasing products and services for personal use.   

Direct Selling encompasses:

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Answering Questions on Direct Selling

Who gets involved with direct selling?
Why do they get involved?
Is the direct selling industry growing?
What products are sold through direct selling?
Who do you sell products to?
How much money can you make in direct selling?
How long do people stay in direct selling?
What is a single level compensation plan?
What is the difference between single level and multilevel compensation plans?

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The DSA SA acknowledges and thanks WFDSA, USA DSA and directselling411.com for contributions to this website.

Entrepreneurial Development, Income Generation, Skills Development

  • Direct Selling provides affordable, low-cost micro business opportunities to those in all age, social and ethnic groups
  • It requires a modest investment from an individual to get started
  • Free training is provided to develop the skills needed to build a successful business
  • Income earning opportunity from personal sales and team sales
  • For most people, direct selling is their first experience of managing their own business
  • A high percentage of direct sellers value being their own boss
  • Higher proportion of profits remain in local communities, as opposed to retail


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