Welcome

to the Direct Selling Association of South Africa

The Direct Selling Association (DSA) is a national business association founded in 1972 representing direct selling companies that distribute goods and services through Direct Sellers (independent contractors also referred to as distributors, consultants, managers, sales agents, independent business operators and others) directly to consumers in a face to face manner away from a fixed retail location.

The term “direct selling” encompasses companies involved in Classical Direct Selling, Multi-Level Marketing, Network Marketing and Referral Marketing.

DSA SA is a GOLD STATUS member association of the World Federation of DirectSelling Associations (WFDSA)