Welcome

to the Direct Selling Association of South Africa

The Direct Selling Association (DSA) is a national business association founded in 1972 representing direct selling companies that distribute goods and services through Direct Sellers (independent contractors also referred to as distributors, consultants, managers, sales agents, independent business operators and others) directly to consumers in a face to face manner away from a fixed retail location.

The term “direct selling” encompasses companies involved in Classical Direct Selling, Multi-Level Marketing, Network Marketing and Referral Marketing.

DSA SA is a GOLD STATUS member association of the World Federation of DirectSelling Associations (WFDSA)

DSA Purpose

We are a self-regulating association of direct selling companies that promotes and protects the interests of its members, distributors and consumers.

DSA Vision

We are the leading ambassadors of the Direct Selling industry and proactively champion the interests of member companies who passionately create an enabling environment in which lives are positively changed in our country.

DSA Member Companies

The DSA in South Africa currently has a membership of 39 direct selling companies. As a condition and continuation of membership, all DSA member companies pledge to adhere to an industry Code of Conduct and compliance with all legislation.

Click here for DSA Member Directory

The DSA SA acknowledges and thanks WFDSA, USA DSA and directselling411.com for contributions to this website.